The winner of the most horrendous article in the world is…. your stuff may come next in the sentence.

How would you stop this from happening?

Maybe most of you would add more complicated words to make your articles more appealing.

BUUUUUUUUT, you’d actually make it even more horrendous.

Most articles suffer from horrible writing and that’s no good to bring sales. 

You know what really kills sales? Being boooooooooooring. And the most boring thing in the world is something called “waffling”.

If you’re not familiar with the term, it basically means talking useless ultra extra noise.

No one wants to listen to boooring things. Not even dinosaurs. In fact, dinosaurs will have less patience for it.

So, how do you fix it?

Let me start with a few examples:

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“I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.“

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Yawn. Let’s fix this.

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“Reaching out because we generate leads for home service businesses. Would that be of interest to you?“

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To the point. Concise. Compendious.

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Next one:

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“I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”

Ok. This is easy. Look:

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“.”

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That’s it. The entire sentence doesn’t do anything! Why are we telling someone that he’s busy and we want to keep it brief?

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Just by writing these words, we’re wasting time. Which is the last thing you want to do, right?

So, let’s stop using passive language. Let’s stop being so careful, so timid, using castrated language.

You can and should get your point across with non-tolkien-sized sentences.

Works every time.

Talk soon,

Erkam

P.S. Want to know how I’d make sure we’d eradicate waffling and keep your prospects glued to their screen, unable to stop consuming your content?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.